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Posts:September 2016, Uncategorized

Ketchum Influencer: A More Evolved Global Approach to Influencer Relations

by Ann Wool| September 27, 2016

As companies everywhere embrace influencer relations, many face the same question – how do you combine the art of co-creating brand storytelling with the science of delivering hard data to select influencers and measure real business results?

Ketchum Influencer: Agency Expands Fully Integrated Influencer Relations Offer

by Brad Simon| September 22, 2016

Ketchum Influencer: Agency Expands Fully Integrated Influencer Relations Offer

Paging Dr. Smartphone: How Tech is Disrupting Healthcare

by Lisa Sullivan and Valerie Delva| September 14, 2016

When was the last time you asked Siri a question about your health? As little as five years ago, that might have sounded like a crazy question. Today, not so much. Many of us share more personal information with our smartphones or wearables than we do with our closest friends. How many steps do we […]

Next-Gen Internal Comms: The New Frontier of Measurement

by Tyler Durham and Chris Thornton| September 8, 2016

Advances in technology have made today’s employee more accessible than ever before. Facebook, Slack, Twitter, Snapchat—the biggest tech platforms in the world are all centered around communication and enabling organizations to connect internally in new ways. However, the impact of technology on internal communications has just as many disadvantages as benefits.