Filters

Posts:August 2019, Communications

A TikTok Primer: What it is and why you should care

by Kate Durkin| August 29, 2019

With 1.2 billion installs globally and over 800 million monthly active users, TikTok is the newest social platform grabbing massive consumer attention – especially among Gen Z, with 80 percent of TikTok’s user base under 34 and 69 percent under 24. The platform growth has been rapid, to say the least, boasting a 275 percent […]

The Evolution from Student to Specialist

by Ameihia Turingan| August 15, 2019

Joining Ketchum as a Summer Fellow was the perfect way to bridge the gap between the PR concepts I learned in the classroom and their real-world application. Particularly, as a fellow on a communication specialty team, I was afforded the opportunity to hone in on a specific area of expertise and learn how to approach […]

Strategic, Digital & Agile: A Leap Forward in Corporate Communications

by Sabine Hückmann| August 6, 2019

I recently took the time to comb through Roland Berger’s 24-page study, Roland Berger Focus, which detailed some of the latest approaches in marketing and larger trends guiding the corporate communications landscape. It’s worth the read. As robust and comprehensive each chapter within the report is, based on our personal experience within the German marketplace […]