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Posts:August 2015, Creativity

Not Your Textbook PR Internship

by Sharlys Leszczuk| August 21, 2015

As important as college is to building foundational knowledge, I think it’s often misrepresented as the place where you learn everything you need to know in order to land your dream job and be successful. Perhaps some majors work better than others in this model. But in my experience, in the realm of public relations, only […]

Twitter: You’re Doing It Wrong

by Jim Lin| August 18, 2015

There’s been much conversation lately about how Twitter is dead, and how nobody clicks anymore and how engagement is a thing of the past. I won’t disagree with the gist of the sentiment, but do you know what I find ironic? The folks leading the debate are the same folks who are killing it. Yup. […]

Celebrating the Near Win (Video)

by Rob Flaherty| August 12, 2015

Many of life’s failures are people who did not realize how close they were to success when they gave up. –Thomas Edison A few important questions to consider: Does your culture foster innovation and celebrate not just the wins, but also the bravery it takes to present bold new ideas – ideas that often run […]

New Kid on the Blog: Insights From a Summer Fellow

by Alexa Mechanic| August 11, 2015

Ketchum recently became my new home when I made the move from the publishing industry. My move – one from Johns Hopkins University (where I studied English) and the book-filled floors of my first internship at HarperCollins – felt comparable to another move I was making… a native, never-left-the-West-Coast, Californian’s heading to New York. I […]

Marketing Home Products to the ‘Grown-up’ Millennial

by Lauren Knox| August 6, 2015

We all know the misguided stereotypes that have infiltrated the cultural conversation about Millennials – entitled, not ready to put in the work to get to the reward. While some of those attributes may apply to some in this category, as with all stereotypes, there certainly are no hard and fast rules that can define […]

ColorComm 2015: Waves of Truth

by Dawn Speed| August 5, 2015

Having just returned from the 2015 ColorComm Conference (C2), the annual event which focuses on women of color in the field of communications, I was struck by the authenticity of every person I encountered. Whether during Q&A’s with session panelists or 1-on-1 conversations, each interaction felt “true.” Brain-child of founder Lauren Wesley Wilson as a […]