Posts:August 2012, Interviews

Paul M. Rand talks word of mouth marketing, entrepreneurship on ‘Bootstrapping in America’

by Alexandra Baird| August 20, 2012

Zócalo Group President and CEO Paul M. Rand talked about the power of word of mouth marketing and his own history of entrepreneurship on’s “Bootstrapping in America” show Aug. 13. Paul discussed Zócalo Group’s foundational belief that recommendations drive purchase decisions. Social media has supercharged these recommendations, he said. Using the show “Bootstrapping in […]