Posts:August 2012, Corporate

How responsible should brands be in driving sustainability and changing consumer behaviour?

by Meg Morgan| August 21, 2012

At a recent roundtable hosted by Ketchum Pleon London, industry experts Adam Elman, Head of Delivery Plan A, Marks & Spencer; Dr Sally Uren, Deputy Chief Executive, Forum for the Future; David Metcalfe, CEO, Verdantix; Mark Hopkinson, Head of New Business UNICEF UK as well as Meg Morgan, the sustainability lead, for Ketchum Pleon London debated […]

The Role of Face to Face Events in an Online World

by Jennifer Draper| August 21, 2012

Have you ever considered the role that face-to-face events play in your B2B marketing strategy in an increasingly digital world? Check out our Head of Events in London, Jennifer Draper, explaining the key business and marketing benefits, from networking to interactivity, that remain unique to events.