Posts:August 2011, Possibilities

Career Coaching through Ketchum Mindfire

by Brittnee Anderson| August 30, 2011

When Dr. Brenda Wrigley, Chair of the Public Relations department at Syracuse University’s S.I. Newhouse School, sent out an e-mail asking students to join Ketchum’s Mindfire crowdsourcing community, I leaped at the chance. Fast-forward seven months, and Mindfire has become an integral part of my life by providing experience with real clients through a world-renowned agency. […]

Creativity, Insights and the Fallacy of Information

by Marc Levy| August 25, 2011

In the Aug. 13 New York Times “Sunday Review,” Neal Gabler authored a provocative opinion piece, “The Elusive Big Idea” (which could easily have been titled, “Welcome to Marc’s Personal Hell”). In his essay, he argues, with simplicity, that “ideas just aren’t what they used to be,” stating that “we just don’t care as much […]

Special Delivery: Boundless Creativity

by Editor| August 15, 2011

With the launch a few months ago of Ketchum’s new brand promise, “break through,” and a renewed commitment to boundless creativity, Ketchum recently kicked off a Boundless Creativity Postcard Exchange program internally across its offices as a way to connect employees and remind everyone of Ketchum’s creativity credo: We are a culture committed to breaking […]