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Posts:July 2020, Measurement

Busting the Myths Around Communication Measurement

by Mary Elizabeth Germaine and | July 8, 2020

This week marks the virtual presentation of the AMEC 2020 Global Summit on Measurement and Evaluation, with the world’s top leaders and practitioners in the field of communications research and analytics gathering for two days of presentations and awards that summarize the state of our discipline. In honor of this year’s theme—Measurement Frameworks, Myths and […]