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Posts:July 2018, Uncategorized

Harnessing the Power of Biometrics in Communications

by Mary Elizabeth Germaine| July 27, 2018

Biometrics are the unique physical, psychological and behavioral characteristics of a person—including fingerprints, retinal patterns and even the way one types. Used for identity verification for everything from banking and unlocking phones to tracking fitness, biometric technology is even changing the way we travel—JetBlue was the first U.S. carrier to use facial recognition to board […]

E3: An Open World, First-person Account of Gaming’s Biggest Bash

by Patrick Wixted| July 3, 2018

Video gaming and esports are having a “moment.” Sure, I know that marketing in the video game industry is nothing new, and pulled in 36 billion in revenue last year, according to ESA. It simply seems to me, as a result of the explosion of esports, the phenomenon that is Fortnite, this being the highest-attended […]

Four Different Ways to Look at the Launch of IGTV

by Chris Smith| July 2, 2018

The recent news about the launch of IGTV, Instagram’s new long-form video feature, is certainly one of the biggest social media announcements of the year. But exactly what it means, and how important it might be, depends entirely on the angle you look at it from. Here are four ways to interpret and understand what […]