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Posts:July 2018, Communications

A Primer for Conquering Amazon’s Biggest Shopping Day

by Joanna Sowa| July 26, 2018

Prime Day has come and gone, but its impact on brands and consumers is here to stay. Some brands are resistant to the shift in retail power, while others are embracing it. Aside from the server failures and sad puppy glitches (which just made me want a dog even more), consumers are benefiting from the […]

Purpose Isn’t Proprietary: How to Stand Out by Hanging with the Right Crowd

by Katie Michel| July 25, 2018

The lines have never been more blurred between the role of business to sell products (i.e. make money) and acting for social change, embedding sustainability into a company’s bottom line, or speaking out on international or political issues. Two decades ago – even one decade ago – the thought of a Fortune 50 company speaking […]

Happy 100th Birthday to Nelson Mandela, One of the Most Powerful Communicators of Our Time

by Mindy Rubinstein| July 18, 2018

On December 5, 2013, the news of Nelson Mandela’s death popped up on my screen. I felt a rush of sorrow and was taken aback by the strength of my emotions. It was as if someone close to me had died. And though he was 95 at the time, I was still shocked by his […]

Should You Salt Your Grapefruit? How the Food Science Research of Today Fuels the Communications of Tomorrow

by Dylan Bailey| July 11, 2018

Grapefruits can be bitter, so how do we make them have a more pleasurable taste? A light dusting of sugar is often the logical solution. But, there’s an alternative option to achieve a sweeter taste. Salt. How do we know this works? We have research to thank. Salt brands in the 1940s certainly did, as […]

How AI Can Help Us Be Better Communicators

by Mary Elizabeth Germaine| July 10, 2018

In today’s society the reality is that, unless you are living under a rock, you are confronted by new AI technologies day in and day out. In just the past week, I saw stories ranging from a new AI-enabled litter box that provides health updates based on what our furry friends leave in the box, […]