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Posts:July 2014, Perspectives

Is Wearable Technology a Nightmare for the PR Industry?

by Paul Middleton| July 30, 2014

The calculator watch, introduced in the 1980s, was perhaps the original piece of everyday wearable technology. I loved my little Casio, it seemed like something from the future. Now once again the wearable technology category is set to grow from its $5 billion dollar baseline. Soon these wearable devices will be linking with ecosystems of Internet-enabled technologies […]

History Retweets Itself: What Old Media Can Tell Us About The Future

by David Gallagher| July 29, 2014

What if social media – an idea most of us associate with the past decade – is actually something we’ve been using for 2,000 years?  And what if mass media – an industry we think of as seriously challenged by ‘new’ media innovations – is actually the disruptive agent running counter to a much longer […]