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Posts:July 2014, Communications

History Retweets Itself: What Old Media Can Tell Us About The Future

by David Gallagher| July 29, 2014

What if social media – an idea most of us associate with the past decade – is actually something we’ve been using for 2,000 years?  And what if mass media – an industry we think of as seriously challenged by ‘new’ media innovations – is actually the disruptive agent running counter to a much longer […]

Your Best Just Got Better

by Julia Dranov| July 28, 2014

All of us strive to get the most out of each workday and do our best work despite countless interruptions. We struggle to truly focus on each independent task because of the immense pressure we feel to achieve as much as possible while battling both personal and professional challenges. To help people address these pressures, […]

NOI Data and Technology’s “Unconference”

by Elizabeth Stoltz| July 22, 2014

A few weekends ago I found myself surrounded by people bound by two commonalities: our love of coffee and a willingness to wake up extra early on a Saturday morning to discuss all things data. As a member of Ketchum’s Global Research and Analytics group (KGRA), I was thrilled to attend New Organizing Institute’s Data […]

Don’t be a Mouse, Don’t be a Louse: Balancing the Tension Between Visiblity and Credibility

by Robert Burnside| July 17, 2014

There’s always been tension between visibility and credibility in both our personal careers as well as the communications profession. Visibility without credibility is “spin” and credibility without visibility is Too Quiet, Church Mouse, Who Knew? For example, when people learn that I was in the Peace Corps after college, they find that idealism adds to […]

A Warmer, Fuzzier Analytics?

by RP Kumar| July 16, 2014

I recently subjected colleagues to a word-association exercise. The word was “Analytics.”  As you can imagine, responses included “Data,” “Metrics” and “Measurement,” emphasizing the stereotypical view that analytics lives in an impenetrable realm of numbers, more numbers and just numbers. As I am a Strategic Planner, I found this exercise dispiriting. Corporate America has been […]

Technology Event Showcases 3D Holograms

by Kiera Goymour| July 9, 2014

As an event organiser, it’s always interesting attending an event as a delegate – it’s refreshing to see the other side whilst trying not to be too critical! I recently attended the Meet The Future conference. Held at the Central Westminster Hall, it was a thought-provoking event that presented a unique insight into future technologies […]