Posts:July 2012, Uncategorized
Is PR A Globalized Business?
Maybe it’s the fluttering Olympic flags around our East London offices, or my increasing obsession with what’s trending internationally on Twitter (right now, two different hash tags on Justin Bieber), or perhaps it’s simply the fact that I’m actually paid to do so, but I’ve been giving some thought to the globalization of the PR […]
Headed To London For the Olympics? Add These PR-Friendly Diversions To Your Itinerary
Strategically located between the City financial district and trendy Shoreditch, and barely a javelin’s throw to the Olympic Village, our London office will be at the crossroads of the world during the London 2012 Olympic and Paralympic Games. Some of our more social colleagues share their recommendations for a nibble or a refreshing wee dram […]
Introducing the 2012 FedEx Ketchum Social Business Study
We are pleased to announce the release of our 2012 FedEx Ketchum Social Business Study, presented jointly by FedEx and Ketchum. This study updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. Organizations are leveraging social media tools to evolve into social businesses – […]
Talking Isn’t Writing (Part Two)
Part two of a two part series. Read Talking Isn’t Writing Part One here. Talking isn’t writing. That may seem obvious enough, as I said in Part One of this post. But mixing up the two is perhaps the single most common mistake business communicators make. Speakers too often don’t really speak to their audiences. […]
Six Thoughts on Leading Agency Teams
Agency people can be notoriously difficult to lead. We’re hired for our self-confidence, after all, we’re not lacking for a sense of purpose or the ability to influence others. We’ll chart our own course, thanks very much, and the rest of you can either follow or get out of the way. And while few of […]
Social Media: Changing Forms of Communication
Have you ever wondered if social media engagement is even right for you? Check out a few recommendation by our strategist Rafi Mendelsohn on how to create a goal-orientated social media strategy that is engaging, authentic and part of a bigger PR plan.