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Posts:July 2010, Media

Jerzify Yourself!

by Amy Teter Romero| July 22, 2010

Here is the “situation.” I just read this entertaining article about social media in Ad Age: “Five Things ‘Jersey Shore’ Taught My Agency About Social Media.”  Most important tidbit I took away from the article (besides the fact that I need to wear more sunscreen or I’ll start to resemble Snookie) is that link building and sharing […]

The Geoconsumer Game?

by Catherine Merritt| July 21, 2010

With news that Foursquare has just surpassed 100 million check-ins, it’s clear that geolocation marketing isn’t going away anytime fast. While Foursquare is certainly king of this share, other notable brands include Loopt, Brightkite, Gowalla, and Whrrl. In the past six or so months, more and more companies are taking notice of Foursquare and the like, […]

From Russia With Love, by Way of Silicon Valley

by Jonathan Kopp| July 15, 2010

President Barack Obama and ex-British PM Gordon Brown might have been the earliest adopters among world leaders on Twitter (@BarackObama and @Number10gov, respectively). But since then, there’s been a steady stream of executive arrivals, including @netanyahu, @PMHarper, @sebastianpinera, @HHSHKMOHD, @hatoyamayukio, @KevinRuddPM, and @QueenRania, among others. Heck, even Hugo Chavez has gotten in on the act […]