NEWS + VIEWS
Posts:June 2020, Uncategorized
Broader Access to Wellness May Be a Rare Bright Spot in the Age of COVID-19
by Bryan deCastro and Ariana Macrina| June 29, 2020
COVID-19 has made us rethink a lot of behavior: mobility, socialization, spending habits—the list goes on. But perhaps one of the biggest shifts is the way we view and act on our health and well-being. From wearing a mask to protect the health of others to boosting our own immune systems at home, each day […]
From Education to Action: Ketchum Leaders on Anti-Racism and the Road Ahead
by Ketchum| June 26, 2020
Last week, Ketchum closed for Juneteenth. It was the first time many employees were made aware of the holiday’s significance, and it created an opportunity for them to reflect on what this day means not only to Black Americans, but to themselves. We asked our leaders to share some of their learnings from this important […]
One Desk’s Journey
This week, I have the great honor of becoming CEO of Ketchum—to serve our clients, our people and our connected global community as we charge forward into the next great chapter of our exceptional firm. In the earliest hours of that chapter, I shared some thoughts with my colleagues. I often tell the story of […]
How Brands Can Bridge the Senior Tech Gap During COVID-19 and Beyond
by Melissa Kinch and Lisa Sullivan| June 24, 2020
“What do you mean we have to ‘stream’ my grandson’s high school graduation instead of going in person? I don’t even know what that means.” “You need to help me do an upgrade on my five-year-old phone. And I’m not investing in a new one. I’m on a budget, and these things should last longer.” […]
Back to School but Not Back to Normal: How Brands Can Help Families in an Uncertain Season
by Lauren Sugarman| June 23, 2020
Brands normally spend June readying to launch the $80 billion back-to-school marketing season. But as we see from Instagram feeds filled with virtual graduations and “last day of (quarantine) school” photos, 2020 is not a typical year. While the CDC has issued some guidance for reopening schools, the back-to-school season will look very different across […]
Hurricane Season Is Already Hard; COVID-19 Will Make It Harder
While one of the few bright spots in news about COVID-19 was the positive impact that stay-at-home measures had on the environment, scientists are still expecting a busy hurricane season. Case in point: its early June, and we’re already three storms in. As a third-generation Floridian, I feel pretty confident in my ability to prepare […]
