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Posts:June 2018, Communications

How AI is Already Impacting Communications

by Stephen Waddington| June 12, 2018

I spoke at a PRCA Fellows’ Debate in London today about how AI is likely to impact the future of communications. My message was that it already is. AI has become a catch all term to describe technology that engages with people or displays human characteristics. This is unhelpful and is contributing to hype and […]

Feet to Stores & Fingers to Clicks: Making Sense of the Modern Retail Experience

by James Peters| June 7, 2018

Is brick and mortar retail faltering or booming? If you’re following media trends and analyst predictions, it’s hard to know if retail is on its last legs or in the midst of an economic renaissance. The fact is, both statements are true.