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Posts:June 2015, Digital

What the 2015 Cannes Sessions Say About Marketing Today

by Rob Flaherty| June 18, 2015

Our analysis of more than 150 of the sessions at next week’s Cannes Lions International Festival of Creativity reveals a lot about where marketing is today, and where it’s going tomorrow (click to tweet). The schedule tells us what marketers and agency leaders are excited about, what they’re worried about and what’s new. The sessions, […]

The Cardinal Way

by John Bradbury| June 17, 2015

Full Disclosure – I am a lifelong, bleed-Cardinal-red, first-game-in-1970-as-a-three-month-old, birds-on-the-bat-loving St. Louis Cardinals fan. Stan the Man, Bob Gibson, Ted Simmons, Willie McGee, Bruce Sutter, the Wizard, Jack Buck and Mike Shannon – the list is a mile long. These are my baseball heroes, year-in and year-out. Either that makes me exactly the wrong crisis […]

NewFronts: a Digital Download

by Paige Samson| June 11, 2015

I recently returned from the Newfronts, a week-and-a-half-long event where digital platforms showcase everything they are doing for the upcoming year. For those of you who need some background, the Newfronts were established back in 2008 as a response to the television networks’ Upfronts (where TV networks showcase upcoming broadcast season programming). You could consider […]

Social Listening: Map the Landscape to Drive Smart Strategy

by Dan Hindin| June 10, 2015

Most people in the communications industry are probably familiar with social listening by now, but many are limiting its usefulness. Some companies only use social listening for monitoring, which basically means turning on a listening tool and waiting for something bad to happen. That’s smart to do. Many PR pros who have been burned before […]

Top 7 Internet Trends for 2015

by Ben Foster| June 3, 2015

Every year, the tech community eagerly awaits Mary Meeker’s Internet Trends report. It is packed full of rich, yummy data that lets savvy marketers know where the Internet is headed, and how to take advantage of it. She covers global internet usage, start-ups that are disrupting marketing and business communications, technology usage in the next […]