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Posts:June 2014, Communications

Cannes Lions 2014: A Moment in the Sun for PR, with ICCO Leading the Way

by David Gallagher| June 21, 2014

One of the best lines I heard this week in Cannes, where the 2014 International Festival of Creativity still rages on, was a comparison between winning campaigns and haute couture fashion shows: what takes gold is like a new season’s line-up . . . sometimes impractical, often flamboyant but inevitably influential on mainstream tastes and trends. How […]

Repicture Women

by Karen Strauss| June 18, 2014

While I was locked down in the jury room at Cannes, many of my Ketchum colleagues were experiencing the full array of sights, sounds and ideas the Festival has to offer. Here is the story of an epiphany experienced by Karen Strauss, our Chief Strategy and Creativity Officer. – Petra Last week, upon accepting an […]

World Passion

by Fernando Neves| June 13, 2014

The World Cup is the single greatest sports competition on the planet. This year, host country Brazil – my hometown and where soccer reigns – will be looking to win its sixth title on it’s own home pitch. But the World Cup goes far beyond sport; it’s a marketing machine uniting people from diverse cultures […]

The Evolution of Man

by Bill Reihl| June 13, 2014

With Father’s Day just around the corner there has been much talk about the evolution of the modern man and today’s dads. So who is the modern man and what does he want? We were curious too since much of our work and many of Ketchum’s clients focus on the male consumer.  So we asked […]

Learning Leadership: My Journey

by Jaime Schwartz| June 6, 2014

This article was featured in Dimensions, a newsletter of the Dietitians in Business and Communications, a dietetic practice group of the Academy of Nutrition and Dietetics. ©2014. Used with permission. When people ask me how I’ve accomplished so much in my career at such a young age, I first tell them to add about 10 years […]

The World’s Toughest Anti-Spam Law and You: No More Mr. Nice Canuck

by Geoffrey Rowan| June 5, 2014

The caricature of a typical Canadian is hockey-mad and polite to a fault, but that image – true or not – may change when the world’s toughest anti-spam law comes into effect in Canada on July 1. No more Mr. Nice Canuck. The relationship between Canada and the U.S. has been so cozy for so […]