NEWS + VIEWS
Posts:June 2012, Uncategorized
Five Tips on Being an Effective Panel Speaker
Try your luck at this business riddle. If you gather four people on a panel to speak on a common topic, what do you get? A) A lively exchanged of ideas? B) Useful insights from engaging speakers? C) A fist fight? D) A study in boredom? Too often, the answer is D, although C would […]
Cartoons from Cannes
The slides below are from Ketchum’s “Cartoons from Cannes” webinar on July 28 (11 a.m. EST), and are a creative way to share some of the top headlines colleagues took away from the 2012 Cannes Lions International Festival of Creativity. And take note – these aren’t just any old PowerPoint slides. Working with Marketoonist Tom […]
Spine-Tingling Perspective From the Client’s World
by Serena De Morgan| June 25, 2012
Those of us lucky enough to be part of a long-term, highly engaged client partnership are in the privileged position of closely observing that client’s business and inner workings on a regular basis. But the hustle and bustle of daily deadlines and talent management can make it hard to step back and reflect on this […]
The Goldilocks Effect: Getting Great Work From Your Agency With Just-Right Briefs
by David Gallagher| June 25, 2012
The next time I’m tempted to criticize a client brief on a new piece of work, I’ll think twice. I didn’t appreciate the difficulty of getting them “just right” until I sat on the Cannes Lions jury for the Young Marketers competition, where in-house marketing teams were given 30 hours to produce the perfect agency […]
Did Bill Clinton Endorse Mindfire?
by Kelley Skoloda| June 25, 2012
Speaker after speaker at Cannes has mentioned the power – and necessity – of engaging groups of diverse people in their business and initiatives if they really want to solve problems and develop major opportunities. Talking to fans was the first step for Jon Chu, producer for Justin Bieber, in producing his movie, Never Say […]
A Fight for the Streets
by Karen Strauss| June 22, 2012
Creative genius is magic, and I’ve just watched two magicians dazzle their audiences. JR, a recent TED Prize winner, is a French street artist whose giant outdoor photo installations are startling and provocative. Jeff Goodby, the co-chairman of Goodby, Silverstein & Partners, is an adman whose brilliant and compelling campaigns include Häagen-Dazs’ “Save the Honey […]
