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Posts:May 2015, Digital

10 Tips: The Social Media Landscape in China

by Stephen Waddington| May 22, 2015

The culture, language and networks of China are vastly different than those in Europe and the U.S. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey. What if a single social media platform integrated commerce, location, messaging, and social networking? […]

Bloggers Are Just People and New Media Is Just Media

by Miles Ritenour| May 15, 2015

When I first moved to New York City in 2012, I had a random Craig’s List roommate who claimed to be a “sports blogger.” In reality, he worked as an associate at Barney’s and tweeted, wrote and ranted about sports in his spare time. He also attended the Blogs with Balls Conference every year and […]