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Posts:May 2012, Research

Analyze this: The latest developments in PR measurement

by David Rockland| May 23, 2012

This post originally appeared on PRSA.org and is part of the monthly Ask Doc Rock series. While analytics is an old idea, it has a new significance in public relations. In the past 15 years, we’ve evolved from rudimentary clip books to building databases detailing media that we generate.  We now have the data to […]