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Posts:May 2012, Corporate

Does Reputation Management Have a Reputation Problem?

by Suzanne Sinden| May 10, 2012

At a time when studies reveal trust and confidence in leadership to be in crisis  – and with Trust and Reputation so inextricably linked – many would be forgiven for thinking that we are entering the golden age of reputation management. And they would be absolutely right. Stakeholder perceptions of company behaviour are now proven […]

60 Seconds with Ketchum: Corporate Social Responsibility Makes Business Sense

by Chris Abell| May 10, 2012

Corporate social responsibility (CSR) should lie at the core of every company’s operation. Take 60 seconds to find out why and what you can do to improve your company’s efforts with London’s own CSR expert.

Rediscovering the Power of Argumentative Reasoning

by Daniel Coloma| May 8, 2012

As Brian Solis and Deirdre Breakenridge, PR 2.0 strategists, put it, “social media represents a shift from a broadcast mechanism to a many-to-many model” (Putting the Public back in Public Relations, 2009). Information is no longer owned by centrally organized broadcasting institutions (such as newspapers), but rather publicly generated (Wikipedia) and publicly distributed (Twitter). As […]