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Posts:April 2022, Trends

Person creates TikTok video participating in the popular Bottle Flip Challenge.

Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments

by Irene Rogers and Erica Saviano Tsioutas| April 20, 2022

As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]

Ketchum team members at SXSW Future of Food Conference

Our Take: SXSW Food Industry Trends

by Jillian Semaan and Amelia Keleher| April 8, 2022

History of SXSW 2022 SXSW began in the 80’s as a local music festival in Austin and transcended into what many of us know today as one of the greatest connectors. It brings together everyone from creatives and celebrities, to start-ups, government officials, industry experts and activists – many of whom are working to build […]