NEWS + VIEWS
Filters
Posts:April 2017, Technology
Time to Shift Gears on the Driverless Car?
by Lisa Sullivan| April 10, 2017
As communicators, our job is to understand where our audience is starting its journey. Our communications plan acts as a strategic roadmap, clearly lighting the path from point A to point B. That was the genesis of Ketchum’s Next-Gen Guide to the Connected Ride, a study of close to 1,000 16- to 24-year olds’ views […]
