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Posts:April 2015, Digital

And the Least Used Resource in PR is …

by Shawn Paul Wood| April 21, 2015

There I am, having lunch with a few broadcast journalist friends of mine – discussing sweeps, salty news directors, and sundry water cooler talk – when a subject came up over passing the rolls that sparked a debate. “I don’t think I’m that popular any more. Maybe I need a new beat.” This was said […]

Looking for a Job? Top 10 Tips from a Seasoned Recruiter

by Michele Lanza| April 20, 2015

Whether you’re new to the job market or a seasoned professional exploring a change-in-scenery, looking for a job can be daunting.  As a recruiter I see easy-to-avoid missteps throughout the job search process every day. Before you apply to a job, read these tips! They just might help you land your next dream job.

Periscope Up: 15 Tips to Mastering the Platform

by Andrew Jennings| April 16, 2015

Content publishers and brands are broadcasting real-time video and gaining large audiences using Periscope, Twitter’s new live-streaming video publication tool. As communicators, it’s essential that we know how to use platforms like Periscope (and Meerkat) to good effect, both for the brands we represent and our own learning and development. The use of emerging platforms should […]

21 Things that Happened on the Social Web in the Last 90 Days

by Stephen Waddington| April 10, 2015

As media fragments, brands are finding new ways to engage with the public via paid, earned, shared and owned channels. All forms of media are innovating and attempting to figure out how to balance the tension between generating income and providing a valuable proposition to both audiences and brands. As a result, there has never […]

Four Powerful Impressions from the Dubai Lynx

by Dirk Popp| April 6, 2015

Like a mirage, the capital of the emirate of the same name emerges from the surrounding desert: Dubai. It is known as the “city of superlatives”, this artificially created metropolis on the shores of the Persian Gulf. It is home to the world’s tallest building, the world’s biggest shopping center, and the world’s largest artificial […]