Posts:April 2014, London

60 Seconds with Ketchum: Protecting Corporate Reputation

by Jo-ann Robertson| April 30, 2014

Interested in protecting your business reputation when faced with complex and difficult issues, such as tax? Ketchum London’s Jo-ann Robertson provides some top tips in 60 seconds.

Interview with Paul Holmes, CEO and Founder, The Holmes Report

by Stephen Waddington| April 28, 2014

Paul Holmes, founder and CEO of The Holmes Report, visited Ketchum’s London office last week as part of his data gathering exercise for the Holmes Report’s Annual Agency Report Card. Paul has spent 25 years reporting on the public relations industry in Europe, North America and Asia. He has a deep understanding of both professional […]

Making the Most of Industry Events

by Rafi Mendelsohn| April 17, 2014

Q: How can I make the most of industry events to raise our profile?  A: Rafi Mendelsohn, Head of Ketchum Speaker Bureau I get this question a lot. In addition to such tactics as securing media coverage, organising launch parties and arranging celebrity participation, an increasing number of companies are asking how they can achieve […]

Willpower, Weight and the Wallet

by Kate Hopper| April 17, 2014

Does dieting work? Studies suggest that a few programmes, such as Weight Watchers, do, as long as you are committed to them. There’s also some research supporting intermittent fasting, but obesity numbers are still on the rise, as are the numbers of faddy solutions to the problem. If the food and drink industry continues to […]