Posts:April 2014, Interviews

Interview with Paul Holmes, CEO and Founder, The Holmes Report

by Stephen Waddington| April 28, 2014

Paul Holmes, founder and CEO of The Holmes Report, visited Ketchum’s London office last week as part of his data gathering exercise for the Holmes Report’s Annual Agency Report Card. Paul has spent 25 years reporting on the public relations industry in Europe, North America and Asia. He has a deep understanding of both professional […]

Making the Most of Industry Events

by Rafi Mendelsohn| April 17, 2014

Q: How can I make the most of industry events to raise our profile?  A: Rafi Mendelsohn, Head of Ketchum Speaker Bureau I get this question a lot. In addition to such tactics as securing media coverage, organising launch parties and arranging celebrity participation, an increasing number of companies are asking how they can achieve […]