Posts:April 2014, Events

What Does the Future Hold for Events?

by Kiera Goymour| April 29, 2014

Business-to-business communication used to be one-way traffic, however, with the complete immersion of the web and social media in the workplace, audience expectations have completely changed with the onus now on creating a dialogue. So what does this mean for events in the context of B2B communications? 1. Adoption of new technologies and marketing trends In […]