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Posts:April 2014, Communications

Six Principles of Client Relationships

by Sabine Stadel-Strauch| April 30, 2014

At Ketchum, we get that it’s a people business and the way to build trust with clients and gain a real understanding of their audiences is in-person through deep listening, probing conversation and true collaboration as business partners. We believe the trust we’ve built with our clients is why we have such enduring relationships and […]

60 Seconds with Ketchum: Protecting Corporate Reputation

by Jo-ann Robertson| April 30, 2014

Interested in protecting your business reputation when faced with complex and difficult issues, such as tax? Ketchum London’s Jo-ann Robertson provides some top tips in 60 seconds.

What Does the Future Hold for Events?

by Kiera Goymour| April 29, 2014

Business-to-business communication used to be one-way traffic, however, with the complete immersion of the web and social media in the workplace, audience expectations have completely changed with the onus now on creating a dialogue. So what does this mean for events in the context of B2B communications? 1. Adoption of new technologies and marketing trends In […]

Learn to Manage Your Energy Efficiently

by Melissa Barry| April 29, 2014

In addition to working full-time, all of us have busy lives full of responsibilities, and it can be a challenge to keep up with everything without becoming utterly exhausted. The fact that we can all relate to this is why one of the most popular Ketchum University learning opportunities, offered by the agency is the […]

Even Seasoned PR People Need Feedback. Ask For It.

by David Gallagher| April 25, 2014

Every high-performance professional, such as athletes, dancers and actors, knows that the single most important aspect of their success is feedback. Feedback is information about the past or present that will influence the future. Without it, we’re left guessing about how to improve, or falsely confident about what’s actually working. Olympians get it from professional coaches. Oscar-winning […]

Language Tips from a Well-Spoken Cat, Part II

by Jeff Lewonczyk| April 23, 2014

My home is filled from top to bottom with books, which means that my cat Pappy has spent his entire life cuddling up amongst thousands and thousands of pages. It turns out that all this language has rubbed off on him – not only has he somehow learned to talk, he’s developed outspoken opinions about […]