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Posts:March 2018, Digital

Considering Values-based Marketing Programs? Make Sure your Brand has “Permission”

by Blake Rhodes| March 15, 2018

When you run an ad campaign that costs $5 million dollars, you’re looking for a big return on your investment, right? Unfortunately, as brands look to increase their impact by touching on culturally relevant, and highly sensitive, topics, we are seeing both advertising and marketing campaigns miss the mark. When this happens, they are often […]