Posts:March 2012, Research

From Barcelona to Hong Kong: Moving toward measurement standards

by Editor| March 25, 2012

‘Ask Doc Rock” is an ongoing series originally published on that features stories from Ketchum’s David Rockland. See the previous edition here. Jessica, a promising new assistant account executive with our firm, requested a meeting due to an “emergency client issue.” She said that she didn’t understand what went wrong. “We had this incredible […]