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Posts:March 2012, Research

From Barcelona to Hong Kong: Moving toward measurement standards

by Editor| March 25, 2012

‘Ask Doc Rock” is an ongoing series originally published on PRSA.org that features stories from Ketchum’s David Rockland. See the previous edition here. Jessica, a promising new assistant account executive with our firm, requested a meeting due to an “emergency client issue.” She said that she didn’t understand what went wrong. “We had this incredible […]