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Posts:March 2012, Measurement

From Barcelona to Hong Kong: Moving toward measurement standards

by Editor| March 25, 2012

‘Ask Doc Rock” is an ongoing series originally published on PRSA.org that features stories from Ketchum’s David Rockland. See the previous edition here. Jessica, a promising new assistant account executive with our firm, requested a meeting due to an “emergency client issue.” She said that she didn’t understand what went wrong. “We had this incredible […]

Three Fundamentals of Great Social Media Measurement

by Don Bartholomew| March 16, 2012

This post first appeared on: http://metricsman.wordpress.com/2012/02/20/three-fundamentals-of-great-social-media-measurement/ If you want to evaluate the robustness and effectiveness of your approach to social media measurement, ask yourself these three fundamental questions: Does the approach measure the ‘right’ things in order to show the business impact of the programs and initiatives? Will stakeholders of the report receive the data […]