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Posts:March 2012, Communications

How rumors become facts—and what we can do about it!

by Anja Verheij| March 30, 2012

In a rather bizarre way my home country, The Netherlands, is playing a part in the election for the forthcoming GOP nomination. This past February, candidate Rick Santorum made some curious observations on the way euthanasia is regulated in Holland. In short, he claimed that 10 percent of all deaths in the Netherlands are from […]

4 Lessons from Mad Men

by Erica Iacono| March 23, 2012

Everything I know about agency life, I learned from Don Draper. OK, so maybe that’s a bit of exaggeration, but like many in the marketing communications industry, I sometimes find the goings on of Sterling Cooper Draper Pryce a little bit familiar (minus  the in-office philandering and boozing, of course). Full disclosure: I’m a huge […]

Effective Communication: Oxygen to Feed Our Economy?

by Jerry Thompson| March 22, 2012

Energy is the oxygen of our economy, and the view from CERAWeek, one of the world’s most important gatherings of corporate and government energy leaders, is that the energy sector needs to get very good at explaining that. We heard from speaker after speaker that the energy sector’s ability to communicate effectively and with credibility […]

Tweeting from the White House Lawn

by Sultana Ali| March 15, 2012

Yesterday started out like any other day. Hit the snooze button on the alarm clock, select an outfit to wear, shovel down breakfast.Wait…what do I wear? Yesterday was different, because I was hobnobbing on the White House South Lawn as part of an official White House Tweetup (#WHTweetup), meeting other people who were simultaneously gathering […]

“Damned if you do, damned if you don’t?”

by Chris Abell| March 14, 2012

Manufacturers and retailers of food and drink brands are negotiating an increasingly tricky and complex environment in the UK regarding the health credentials (or lack) of their products. According to the Department for Health, if current trends continue, 90 per cent of British adults will be overweight or obese by 2050 and 9 million Brits […]

60 Seconds with Ketchum: Being Prepared for a Crisis

by Aimee Bateas| March 14, 2012

Be prepared or prepare to fail. When dealing with a crisis, your business needs a strong leader, team and crisis response plan to come out on top. Never suffer another disastrous communications effort in crisis again! Check out Jo-ann Robertson’s top-tips for handling any catastrophe that may hit your business.