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Posts:February 2013, London

Consumers Losing Trust In Brands

by Anastasia Ivanova| February 28, 2013

Over the past 12 months, UK consumers have lost trust in banks, media and politicians. The recent contamination of the food supply chain has become the latest addition to the list of consumer worries. Clearly there isn’t much more customer trust and goodwill to go around. At the same time, businesses have faced growing pressure […]

60 Seconds with Ketchum: Being Prepared for a Crisis

by Jo-ann Robertson| February 28, 2013

Be prepared or prepare to fail. When dealing with a crisis, your business needs a strong leader, team and crisis response plan to come out on top. Never suffer another disastrous communications effort in crisis again! Check out top-tips for handling any catastrophe that may hit your business.

Do PRs Need to Jump Onto Google+?

by Stephen Waddington| February 28, 2013

If you’re a PR professional you’re almost certainly busy. So is Google+ something worth investing your time in if you are already on Facebook, LinkedIn and Twitter? The answer is firmly yes. Changes to Google’s search algorithm in the last 18 months or so, combined with Google+ and Author Rank – have created an opportunity […]