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Posts:December 2014, Marketing

Less Is More: The Redundancy Trap

by Derrick Mitcham| December 10, 2014

It’s no secret: PR and corporate communications professionals spend an extraordinary amount of time writing. Yet, we often don’t have time to review our work to ensure it’s as effective as it could be. When editing other people’s writing, and admittedly sometimes my own, I notice people falling into the redundancy trap. In conversation, it’s […]

The 3 Essentials of a Great Agency

by Anna Chekhomova| December 3, 2014

As my six-year anniversary at Ketchum Maslov came and went, I began thinking about what has really inspired me at the agency over the years, and what exactly makes an agency stand out from the pack. While there are countless things that I believe can make any company a great place to work, there are […]