Filters

Posts:December 2011, Perspectives

10 Ways to Stimulate Creativity Inside an Organization

by Dale Bornstein| December 19, 2011

This post originally appeared in Perspectives, Ketchum’s online magazine. In one word: communications. Of course, no one thing alone can set the stage for an environment where people feel motivated, empowered and inspired to think about a problem a company or a product in a different way. It takes a critical mass of factors to […]

How Can Creativity Enhance Reputation and Brands?

by Christophe Hermet| December 16, 2011

This post originally appeared in Perspectives, Ketchum’s online magazine. However one defines creativity (original, disruptive, outstanding, aesthetic, humoristic, fun), it can be seen as the phenomenon of something of value emerging into existence – being “new,” so to speak. To be or create something “new” is paramount for a company or brand to stand out […]

How Can Creativity Drive News?

by Corinne Gudovic| December 14, 2011

This post originally appeared in Perspectives, Ketchum’s online magazine. If a creative idea is truly novel or big enough, that alone can be enough to drive news. But more often, creativity needs to move from simply being different to addressing a need or solving a problem. What worked so well for the Friskies cat-cam program […]

How Can Communicators Shift from Left-Brain Thinking to Right-Brain Thinking?

by Karen Strauss| December 7, 2011

This post originally appeared in Perspectives, Ketchum’s online magazine. Wouldn’t it be nice if there were a simple switch we could flip to produce creative ideas? While creatively gifted people are wired to see possibilities and transform information into new ideas or creations, what about the rest of us?  For most people, years of receiving […]