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Posts:November 2019, Uncategorized

Removing Likes and Why We Are Fine With It

by Kate Durkin and Bailey Roy| November 26, 2019

A few weeks ago, Instagram announced that they will test hiding like counts in the United States. Eight other countries have been like-free for over 6 months—and now the process is expanding due to heightened scrutiny and a push to depressurize the platform for youth audiences, prioritizing connections over popularity. Instagram’s CEO Adam Mosseri told […]

Preparing for the 2020 Paid Social Media Landscape

by Rachel Winer| November 22, 2019

Gotta love a few slow social media weeks. Haha, slow? I think not. Mark Z. and Jack D. have grabbed our attention with their high-stakes social media chess match, battling it out over political and cause-related social issue ad rules and regs. So, what do brands need to know, and how can they prepare to […]

A Clear Winner in the 2020 Election is … Consumer Skepticism of Technology

by Melissa Kinch and Lisa Sullivan| November 20, 2019

The 2020 presidential election is just under a year away, and our divided populace is showing bipartisan support on one related topic: They’re worried about the role technology may play in altering or negatively impacting election results. This is no surprise given Americans’ serious concerns about data privacy and security that consumers (and a subset […]

B2B Millennials Need to Feel the Love

by Melissa Kinch| November 19, 2019

Marketers have studied and analyzed millennials as consumers extensively. But have we really researched millennials as major decision-makers inside companies, specifically as B2B purchasers? Many professionals in this generation have moved from FOMO (fear of missing out) to JOMO – the joy of missing out. And they are grappling with technology overload. In her now-famous […]

Web Summit 2019: Five Key Takeaways from our Pop-up Agency in Lisbon

by Gesine Maerten| November 15, 2019

Nine days, eight creative minds, one experiment. Last week our colleagues from Germany set up camp with a pop-up agency in Lisbon while reporting live-and-direct from Web Summit, one of the biggest tech conferences in Europe. The team worked with clients on the ground, tested new forms and methodologies of communications and collaboration, and collected […]

Consumers Have Questions About Data Privacy. Does Your Company Have Answers?

by Melissa Kinch and Lisa Sullivan| November 11, 2019

Attention, data-centric companies (and these days, that means just about every brand). Consumers care about data privacy. A lot. According to Ketchum’s second annual Social Permission and Technology Study, two-thirds (66%) of consumers surveyed are worried about data privacy, which is the exact same percentage as those concerned about data security1. One of the primary […]