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Posts:November 2018, Measurement

Measurement Success in 2019: Look Beyond the Basics

by Paula Garcia Mosquera| November 9, 2018

It’s November, which, for analytics professionals, means is the International Association for the Measurement and Evaluation of Communications’ (AMEC) Measurement Month—a great initiative highlighting the critical role of measurement in communications, and an excellent opportunity for me to personally reflect on how measurement has had an impact on my career.