Posts:October 2020, Coronavirus

Why Not to Spin Science: Five Tips for Communicators

by Bill Zucker| October 5, 2020

As a former journalist and now communications consultant, I dislike association with the term “spin” because it assumes that public relations is about deceit or propaganda. Like it or not, spin is a part of the partisan political world, especially during a hotly contested race for the White House. But when it comes to matters […]

During COVID, Awards Illustrate the True Rewards of Community

by Sarah Devaney| October 2, 2020

These have been strange times for everyone—and especially for regional leaders of geography-based offices. The hallway banter and kitchen catchups (or Ketch-ups as we call them) at our NYC headquarters mirror the bustling Manhattan vibe of Sixth Avenue and 52nd Street a few floors below us. Or they used to. It’s a challenge to keep […]