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Posts:October 2014, Research

The Scoop on Mobile App Promotion and App Store Optimization (PART 3)

by Katherine Watier Ong| October 16, 2014

In part three of our four-part series discussing app promotion and optimization, I wanted to share some tips for app store optimization. Or, said another way: How can you be sure users will be able to find your app in the store? Sixty-three percent of apps are discovered through app store searches, with others discovered via […]

Sustainability: How to Tell Your Story

by Laura Sutphen| October 15, 2014

Sustainability reporting has become the go-to method for organizations looking to provide insight and data on environmental and social enterprises. The question is how to take actions and good works and tell a cohesive story to showcase your efforts. Over the last five years, the audience for these reports has broadened, the mandate for companies […]