Filters

Posts:October 2014, Digital

A Millennial’s View From Atop the Under 30 Summit

by Sarah Unger| October 27, 2014

I was fortunate enough to have recently been invited by Forbes to attend their Under 30 Summit, an extension of Forbes’ annual 30 Under 30 List, which features 30 game-changing entrepreneurs under 30, in 15 fields, as judged by some of the greatest minds in each category. The entire experience was enlightening, invigorating and humbling. […]

The Breadwinner PheMOMenon

by Kelley Skoloda| October 23, 2014

As I sit in a theatre in Chicago with 300+ enthusiastic marketers at the annual M2Moms Conference, it’s clear that a great deal of attention and money is being spent on trying to court moms as a primary purchasing target. Brands ranging from Yahoo to Crowdtap and Kraft to the CAA are here to share […]

The Social Web We Weave: An Advertising Week Recap

by John Ratcliffe-Lee| October 21, 2014

Curious to discover what new innovative ideas will be powering the future of modern marketing, I, along with associate digital strategists Marc Phillips and Sona Martirosian attended Advertising Week. After listening to industry leaders from both the agencies and corporations share their favorite case studies from the past year and offer their current strategies, we […]

The Scoop on Mobile App Promotion and App Store Optimization (PART 3)

by Katherine Watier Ong| October 16, 2014

In part three of our four-part series discussing app promotion and optimization, I wanted to share some tips for app store optimization. Or, said another way: How can you be sure users will be able to find your app in the store? Sixty-three percent of apps are discovered through app store searches, with others discovered via […]