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Posts:October 2010, Media

Social Cred Scorecard

by Jonathan Kopp| October 29, 2010

Here (below) is my response to the “Big Agency Social Cred Scorecard” that Peter Himler has started to develop over at The Flack, his thoughtful blog about digital PR. In it, Peter lists some social media stats (number of followers on Twitter, for example) for people in digital leadership positions at some of the big PR firms, […]

The Social Media Space: Advertising vs. PR

by Jonathan Kopp| October 22, 2010

I posted the letter below in response to an Oct. 13, 2010, Ad Age article by Tom Martin titled “Why Ad Agencies Should Own Social Media.” If you’ve got a point of view on this topic, please join the conversation by commenting at the end of this blog post. We’d like to hear from you. Thanks! Without a […]

Hold On a Minute There Budding Filmmakers . . .

by Alan Danzis| October 20, 2010

I could throw amazing stats at you about how many YouTube videos are consumed every day. Or how many TV shows are watched on Hulu, via iTunes, etc. And on the PR/advertising/marketing side, I could talk about the insane numbers surrounding the Old Spice commercials, YouTube videos, etc.  But guess what? Most people have short […]

Facebook Groups and New Privacy Features

by Grant Johmann| October 11, 2010

What was announced? Facebook made three announcements this past Wednesday, but one of them was more important than the others by leaps and bounds. The latest game changer is the launch of a revised version of Facebook “Groups”. Facebook Groups allows you to build a space for important groups of people in your life – […]

Content is King—And AOL Just Bought a Kingmaker

by Alan Danzis| October 5, 2010

When GigaOm first reported the rumors earlier this week that AOL was buying TechCrunch, I thought for sure it couldn’t be true. While AOL owns a number of blogs like Engadget (tech) and Joystiq (video games) already, I just couldn’t wrap my head around why Michael Arrington, the owner, would sell. “The truth is I […]