Posts:January 2017, Uncategorized
Turning the Page on 2016
by Jon Higgins| January 26, 2017
“Reading is a way to slow down and get perspective. There’s something particular about quieting yourself and having a sustained stretch of time that is different from music or television or even the greatest movies.” He didn’t single me out directly, but when Former President Barak Obama recently said this to the New York Times, […]
The Influencer Relations Gold Rush: How to Find a Nugget
The 1848 discovery of gold in a hitherto sparsely populated part of the world called California sparked one of history’s classic gold rushes. Gold fever brought thousands of migrants to the region, saw entire gold mining ecosystems spring up almost overnight and set California on a new trajectory. Fast-forward 168 years and another type of […]
What All Public Relations Professionals Can Learn From Dr. Martin Luther King Jr.
by Alexia Baillow, Chloe Kerr and Alix Montes| January 16, 2017
Catalyst. Advocate. Devoted. Courageous. An Inspired Leader. These are just a few of the ways we describe Dr. Martin Luther King Jr. as we reflect on what he means to us. As young people of color in PR, we recognize that Dr. King’s work laid the foundation for us to continue shaping the future – […]
Why WEF Matters: Four Perspectives
by Barri Rafferty| January 13, 2017
The kickoff to the fabled World Economic Forum Annual Meeting in Davos, Switzerland, takes place on Tuesday, and we are once again gearing up for a full week of important discussions on the biggest business, political, environmental and societal issues impacting the world today. I like to call it the “Davos marathon,” as it really […]
Esports: Trends to Watch in 2017
by Patrick Wixted, Sean Flynn and Kristyn Haertel| January 10, 2017
2016 was a banner year for sports, but in particular, for esports. The industry turned in some staggering numbers in terms of audiences, revenue and major growth – approaching almost $500 million in industry revenue.