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Posts:January 2016, Creativity

Top 100: The Digital, Social & Media Stories That Shaped 2015

by Stephen Waddington| January 26, 2016

The Ketchum Engagement Network is a community of digital and social practitioners across the world tasked with understanding what’s happening on the internet, and looking for ways to better understand consumer behaviour and help our clients engage with their publics. Here are the 100 most important digital, traditional media and social stories that we spotted […]

Changes: Turning to Face the Strange

by Denise Kaufmann| January 15, 2016

For the first time in our history, Ketchum London has moved locations across the Thames to a new, shiny office in London’s Bankside neighborhood. On Monday, I woke up really early to ensure that everything was perfect for our opening day. I was anxious and distracted—then I heard the news that David Bowie, who I […]

Ketchum Digital Almanac: Seven Digital & Social Trends for 2016

by Stephen Waddington| January 10, 2016

It is with great pleasure that I announce the release of Ketchum’s inaugural Digital & Social Almanac. The 60-page Almanac has been a community project in the truest sense of the term. Ketchum experts from Beijing to Toronto and Chicago to Vienna collaborated to identify the top 100 digital and social new stories from last […]

A Tribute to Ray Kotcher: Mentor, Advocate & Hall of Famer

by Rob Flaherty| January 6, 2016

For as long as I have known Ray Kotcher, who is transitioning into a new role as Non-Executive Chairman, he has been unwavering in his passion for Ketchum and unmatched in his advocacy for the larger communications industry. Ray joined Ketchum as Vice President in 1983, was appointed President of the agency in 1992, and […]

Welcome to 2016!

by Rob Flaherty| January 4, 2016

2016 is upon us. It seems like only yesterday we were predicting what was in store for 2015, and in the last 12 months we saw many of those trends come to fruition and then shape the ways we and our clients responded using different elements of the marketing mix. Anticipating the trends of 2015, […]