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Posts:January 2016, Communications

Top 100: The Digital, Social & Media Stories That Shaped 2015

by Stephen Waddington| January 26, 2016

The Ketchum Engagement Network is a community of digital and social practitioners across the world tasked with understanding what’s happening on the internet, and looking for ways to better understand consumer behaviour and help our clients engage with their publics. Here are the 100 most important digital, traditional media and social stories that we spotted […]

Refugees, Robotics and Revolutions: A Look Ahead at Davos 2016

by Barri Rafferty| January 13, 2016

As you would expect at the World Economic Forum Annual Meeting, a major economic gathering of world leaders, the topics of discussion include Asia in the digital age, understanding Islam, Europe at tipping point, the future of Russia, and Sub-Saharan Africa in transformation. But to me, what is even more telling about where the world […]

Reflect on Your True Social Purpose

by Denise Kaufmann| January 13, 2016

I believe 2016 will be the year in which many businesses have to pause and reflect on their true social purpose (click to tweet). My starting point is that several of the macro PR trends we’ve seen over the last few years will continue to build strongly over the next 12 months:

Food 2020: The Transparency Paradox of the Food eVangelist

by Linda Eatherton| January 12, 2016

Food eVangelists – small group, BIG influence? Skepticism of the food industry—based on the belief that it is motivated by self-interest—has resulted in the creation of an influential group of consumer advocates who are passionately driving a movement to challenge and change the industry. We call them the Food eVangelists. In the most recent findings […]

Ketchum Digital Almanac: Seven Digital & Social Trends for 2016

by Stephen Waddington| January 10, 2016

It is with great pleasure that I announce the release of Ketchum’s inaugural Digital & Social Almanac. The 60-page Almanac has been a community project in the truest sense of the term. Ketchum experts from Beijing to Toronto and Chicago to Vienna collaborated to identify the top 100 digital and social new stories from last […]

How Can We Keep the Private Sector Engaged After COP21?

by Monica Marshall| January 8, 2016

Hot off the heels of the U.N Sustainable Development Goals launch last fall and COP21 in Paris, there is a lot of momentum around identifying solutions to protect the future of our world and the generations of people who will live in it. We are seeing more and more companies raising their hands wanting to understand […]