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Posts:January 2015, Digital

CES Insights: A PR Pro’s Lessons from 2015 to Get You Ready for 2016

by Jared Leavitt| January 16, 2015

As Seen In… The Access Point. This is not going to be another post about the major technology trends. If you’re looking for that right now, you can find a few of them here, here and here. This post delivers a few of our observations from a public relations standpoint helpful to companies looking to […]

Why the Word Millennial is Not Cliché

by Sarah Unger| January 13, 2015

In our industry, “marketing to millennials” may prompt eye rolls. Once a word permeates the media vernacular and become ubiquitous, it starts to feel like jargon sans meaning. But I’m here to say that the word millennials is not a buzzword or catch phrase. It’s also not meant to downplay the importance of other generations, […]

Achieving Peak Awesomeness in PR

by David Gallagher| January 9, 2015

We’re all pretty awesome at PR, as shown by our smiley/happy Facebook feeds and gorgeous/clever Instagram posts, but there is always room to be even awesome-er. Here are five ways to reach Peak PR Awesomeness in 2015, gleaned from some of the best PR minds I know…

Welcome to 2015! (Video)

by Rob Flaherty| January 6, 2015

As we enter 2015, I’m proud to share Ketchum’s multimedia year in review, which features a look back at 2014 and a look ahead to the trends that will shape our world in the coming year. We spent 2014 working in partnership with our clients to create break through work and evolving our expertise to better […]