News + Views

by Melissa Barry| January 27, 2015

If you live in the northeastern part of the United States and have been pummeled by snow over the past 24 hours, you are probably working from home today. However, a snow day doesn’t need to be a lost day. It can actually be a great time to concentrate, catch up and even get ahead. […]

by Jared Leavitt| January 16, 2015

As Seen In… The Access Point. This is not going to be another post about the major technology trends. If you’re looking for that right now, you can find a few of them here, here and here. This post delivers a few of our observations from a public relations standpoint helpful to companies looking to […]

by Anna Chekhomova| January 14, 2015

The words, “Congratulations on your promotion to manager!” are exciting to hear coming from your boss. Depending on the company and role, it can mean many things—from being responsible for larger client relationships to growing your business. Likely, it also means you are now responsible for your team’s professional development and advancement. Put another way, […]

by Sarah Unger| January 13, 2015

In our industry, “marketing to millennials” may prompt eye rolls. Once a word permeates the media vernacular and become ubiquitous, it starts to feel like jargon sans meaning. But I’m here to say that the word millennials is not a buzzword or catch phrase. It’s also not meant to downplay the importance of other generations, […]

by David Gallagher| January 9, 2015

We’re all pretty awesome at PR, as shown by our smiley/happy Facebook feeds and gorgeous/clever Instagram posts, but there is always room to be even awesome-er. Here are five ways to reach Peak PR Awesomeness in 2015, gleaned from some of the best PR minds I know…

by Rob Flaherty| January 6, 2015

As we enter 2015, I’m proud to share Ketchum’s multimedia year in review, which features a look back at 2014 and a look ahead to the trends that will shape our world in the coming year. We spent 2014 working in partnership with our clients to create break through work and evolving our expertise to better […]