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Posts:January 2012, Measurement

The Future of Measurement in PR

by Julia Merrill| January 20, 2012

Ketchum Global Research and Analytics recently hosted The Future of Measurement, a webinar created to discuss some of the recent changes in PR measurement and its continued evolution in 2012. This spotlight on measurement is an important reminder to initiate conversations about measurement early in planning and programming to best showcase the value and business […]