WORK + WINS
Gillette’s New Routine grooming tutorials gave quarantined viewers grooming guidance when barbershops closed during COVID-19.
Wendy’s launched their first breakfast menu with an audacious social stunt (involving a competitor’s former chef!) – resulting in increased sales and BILLIONS of media impressions
Drinking coffee together is a cherished experience in nearly every culture, but COVID-19 disrupted the social occasion at its very core.
News + Views
Ketchum Taps Agency Veteran Jim Joseph as Firm’s First Global Chief Marketing and Integration Officer
NEW YORK, July 20, 2022 – Leading communications consultancy Ketchum today announced the appointment of Jim Joseph to global chief marketing and…
How to Be a Better Writer: Tips for Creating Content to Care About
As writers, we have one predominant goal: To make the reader’s job easier. If we don’t, we’ll lose them with…
90% Expected. 10% Unexpected: Cannes Lions 2022
My first ever Cannes Lions International Festival of Creativity certainly didn’t disappoint. There was sunshine, rosé (of course) but -…