Rotax: HyTech + HySnow: A True Hydrogen Revolution

Where is the future of mobility taking us? It points to Hinterstoder in Upper Austria, home of the latest in technology, new power and zero emissions. In 2020 Rotax, a global manufacturer of internal combustion engines, is not only celebrating 100 years of innovation in engine development and production, but is also starting a new decade of a true hydrogen revolution. At the FIS Ski World Cup 2020 in Hinterstoder, Rotax presented its latest lighthouse project exclusively to journalists and stakeholders: the Lynx HySnow, the first emission-free snow vehicle powered by a hybrid electric drive consisting of a fuel cell and battery. Ketchum hosted a panel discussion featuring thought leaders from business, science and politics plus a product presentation that together showed Austrian journalists how this innovation advances the global decarbonization of winter tourism. More than 20 journalists took part, resulting in 94 media placements representing a reach of more than 20.3 million.