Research + Reports

February 24, 2026

Today, there are five generations represented in the workforce – more than any time before. Leaders face unprecedented disruption, AI in the workplace, economic uncertainty, and the challenge of reaching employees and consumers across dramatically different life experiences and technology preferences. Forward-thinking communicators want to know which platforms, channels and formats to invest in, and which executive engagements will have the highest impact.

May 14, 2025

The food industry is at a crossroads with consumers feeling the pain of rising grocery prices, businesses struggling with food supply chain decisions and political forces pushing for major reform. During what could be the biggest year of change for food in decades, Ketchum’s Food & Agriculture Practice fielded a pioneering “Appetite for Change” consumer research study in March 2025, revealing important insights on what matters now to Americans when it comes to food.

October 25, 2021

  Society has a love-hate relationship with technology. Was its impact positive or negative during the COVID-19 pandemic? Our third annual Social Permission and Technology Study explores an inside look into the minds of people and their judgments about technology. Download our Social Permission and Technology Study to learn the findings and implications for technology companies, […]

March 15, 2021

  What do employees want and need from their employers? Download The New Essentials: Working Lessons from a Year in the Pandemic to navigate the shifting employer landscape. The study defines the necessities, which may not have been considered before the pandemic, and explores dramatic shifts in employee engagement expectations of both frontline and non-frontline workers. Now, workplaces must […]

July 28, 2020

Across every industry, employees’ lives have been upended by the COVID-19 crisis, radically changing the expectations and values of the workforce. Almost two-thirds of American workers (63%) say the pandemic has prompted them to dramatically reevaluate their professional priorities, according to a new Ketchum study, Work Shift 2020: How Crisis Culture is Changing the Priorities of the American Workforce. For employers, the already high stakes of employee engagement just got higher—and the challenges more complex.